Cross Border Ecommerce – Part 1: How to Sell Overseas

There are two ways to take advantage of cross border ecommerce
The first is to sell overseas from India. 
The second is to import products to India from overseas and sell them in India. In part 1 of this blog post we will focus on selling overseas.

Why Export?
Broadly, there are two very simple ways to sell overseas (which is the same as exporting). Typically, this is encouraged by any government as this is a valuable source of foreign exchange. 

This is possibly what happens the more you export.
Secondly, now (2017) is a very good time to export.

"This is because it takes nearly 70 of the item on the left to buy 1 of the item on the right. Also the item on the left doesn’t exist anymore." 

Your products from India will be much cheaper to overseas buyers and hence you can export more. 

So, how do you sell overseas?
There are two (extremely simplified) ways to do this:
  1. Sell on a website which already sells overseas
  1. Get your website ready to sell to a foreign customer. 

Way 1: Selling on a website that sells overseas
We use these websites daily. Just think of eBay and Amazon.
Look at this example. 

The product is sold in USD. But look at the location. It is sold from West Bengal. All of this is through the magic of shipping.

And if you are worried about accepting payments, just sign up for a PayPal sellers account so that you can receive funds in India.

Way 2: Selling via your own website
This is simpler but also more complicated.
It is simpler because you need to make basic changes to your website so that you have the ability to ship overseas and so that customers know the cost and time.

Shipping plugins, such as the one we offer at and lets your customers calculate the cost and time of shipment.
It looks something like this and is integrated in the checkout page.
eCourierz offers their customer to calculate cost and time of shipment on the website

Your customer can know how much it will cost as well as how long it will take for a package to arrive.

In the next post, we will talk about documentation for exports. Don’t worry, its not that scary!

If you want any more information or what to make use of for your international shipping or cross border ecommerce business, then get in touch at

Stay tuned. 


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