The Need for a Paradigm Shift in Indian Courier Industry
Imagine an industry with multiple vendors, limited differentiation in the minds of customers, lack of transparency and clear price discovery and with a fragmented network of agents across the country. The easy thing about this statement is that one can very name many industries which embody these characteristics – airlines, trains, buses and so on. The list really does go on. However, for each of these industries, the free market has found a solution, via the Internet. Think of the following: Makemytrip.com, irctc.co.in and redbus.in, all tried to solve problems experienced by a fragmented market by connecting them through an online platform. While there have certainly been winners and losers from such a technological revolution, there can be no doubt that one stakeholder is definitely better off: the customer. Now, think of another industry which faces the same issues but has thus fact not found a credible solution: the courier or express transportation industry . The problems face