Master The Art of Packaging with these 4 Simple Tips

Product Packaging

What is Packaging?

Packaging is the first introduction of the product to your customers. Product packaging not only ensures safety of your product but it’s a huge opportunity to increase your business sales as well and hold a lasting brand positioning for your customers. Packaging influences the purchase decision of the customers and if you are not focusing enough on that you may miss ample business opportunities and sales.

Product packaging plays a crucial role in Sales growth as well as crafting marketing strategies. Thanks to new opportunities packaging has shifted from mere cover to Being the first step to trigger impulse buying.

How Packaging affects the Customers Purchase Decision?

Packaging to lot extent influences people to buy product - package colour, material, design all affects the customer to pick your product from shelves to buy and take it home. Many eCommerce sellers consider Branded Packaging, which creates a memorable unboxing experience to the buyers.

Some Businesses modify their product packaging to increase sales while other may do it reduce cost, before choosing perfect packaging for your product you should consider following points:

  1. Target Audience

Before choosing the adequate packaging, you should know about your target customers their preferences, expectations and choices. For example: A customer may expect an easy to open soft packaging or a reusable packaging box.

The decision must come with customer expectations as well as relevance to your product.

     2. Adequate Branding

Your packaging should reflect your brand as well so that it’s easily recognizable and reflect your brand personality. For example: McDonalds packaging consist of their iconic red and yellow colour branding.

     3. Product Relevance

The packaging should be relevant to your product and should reflect the product type. The packaging should allow your product to stand apart in the shelves with tones of other competitors.

     4. Eco-Friendly

Sustainable packaging not only helps in saving environment but also affects the potential customers. The environment conscious customers may be willing to spend more on the products that are less toxic to nature. This can be advertised to your advantage

External and Internal Packaging for Shipping

External and Internal Packaging

External Packaging:

This packaging is the first thing that a customer sees when he/she receives the product. This includes flyer bags and corrugated boxes. They both come in different shapes and sizes.

Internal Packaging:

Internal packaging is mostly a stuffing between the external packaging and the product. This includes bubble wrap, cardboard boxes, soft balls, etc. These are used to keep the products safe.

Important factors to be considered for eCommerce Sellers:

Packaging Boxes

  • Weight: The weight of Shipment is considered along with the packaging so the seller must select the packaging that can keep the product safe.
  • Value of Shipment: The value of product should be kept in mind for the packaging as it is important to keep the products secure.
  • Product Type: It is also essential to consider the type of the product in order to have a suitable packaging.

Final Word: Each product you sell has to be packaged carefully. Product branding has become highly prominent today, cos of the ever-growing ecommerce industry. Packaging defines your brand identity. Apart from creating an aesthetic appeal that can attract customers, packaging is also an essential tool in increasing the sale of your products. It's important that products arrive neatly wrapped and packed. It has the potential to improve both your customer's experience and your profit margins.


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