Master The Art of Packaging with these 4 Simple Tips
What is Packaging?
Packaging is the first
introduction of the product to your customers. Product packaging not only
ensures safety of your product but it’s a huge opportunity to increase your
business sales as well and hold a lasting brand positioning for your customers.
Packaging influences the purchase decision of the customers and if you are not
focusing enough on that you may miss ample business opportunities and sales.
Product packaging plays a crucial role in Sales growth as well as crafting marketing strategies. Thanks to
new opportunities packaging has shifted from mere cover to Being the first step
to trigger impulse buying.
How
Packaging affects the Customers Purchase Decision?
Packaging to lot extent
influences people to buy product - package colour, material, design all affects
the customer to pick your product from shelves to buy and take it home. Many eCommerce sellers consider Branded
Packaging, which creates a memorable unboxing experience to the buyers.
Some Businesses modify their
product packaging to increase sales while other may do it reduce cost, before
choosing perfect packaging for your product you should consider following
points:
- Target Audience
Before choosing the adequate
packaging, you should know about your target customers their preferences,
expectations and choices. For example: A customer may expect an easy to open
soft packaging or a reusable packaging box.
The decision must come with
customer expectations as well as relevance to your product.
2. Adequate Branding
Your packaging should reflect your brand as well so that it’s easily recognizable and reflect your brand personality. For example: McDonalds packaging consist of their iconic red and yellow colour branding.
3. Product Relevance
The packaging should be
relevant to your product and should reflect the product type. The packaging
should allow your product to stand apart in the shelves with tones of other
competitors.
4. Eco-Friendly
Sustainable packaging not only helps in saving environment but also affects the potential customers. The environment conscious customers may be willing to spend more on the products that are less toxic to nature. This can be advertised to your advantage
External
and Internal Packaging for Shipping
External Packaging:
This packaging is the first
thing that a customer sees when he/she receives the product. This includes
flyer bags and corrugated boxes. They both come in different shapes and sizes.
Internal Packaging:
Internal packaging is mostly
a stuffing between the external packaging and the product. This includes bubble
wrap, cardboard boxes, soft balls, etc. These are used to keep the products
safe.
Important
factors to be considered for eCommerce Sellers:
- Weight: The weight of Shipment is considered along with the packaging so the seller must select the packaging that can keep the product safe.
- Value of Shipment: The value of product should be kept in mind for the packaging as it is important to keep the products secure.
- Product Type: It is also essential to consider the type of the product in order to have a suitable packaging.
Final Word: Each product you
sell has to be packaged carefully. Product branding has become highly prominent
today, cos of the ever-growing ecommerce industry. Packaging defines your brand identity. Apart
from creating an aesthetic appeal that can attract customers, packaging is also
an essential tool in increasing the sale of your products. It's important that
products arrive neatly wrapped and packed. It has the potential to improve both
your customer's experience and
your profit margins.
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